Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked.
Here’s how it works: Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. (That’s why it’s called “pay per click.”) When your PPC campaign is well-designed and running smoothly, that fee will be trivial, because the visit is worth more to your business than what you pay for it. For example, if you pay $10 for a click, but the click results in a $300 sale, then using PPC is a no-brainer.
At Whitelake Interactive, our team of experts understand how to maximize the effectiveness of each advertising campaign. They know how to maximize the impact your ads have, and how to keep costs down. They also know which network will be right for your business, and which ones won’t.
When you need to hit the ground running, hiring a seasoned expert in pay-per-click (PPC) management is the way to go. We develop PPC management plans tailored to your budget, and targeted keywords to attract the right traffic to your website. Large brands and small businesses alike can benefit from a PPC campaign for seasonal messages, event announcements, and product launches.