Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

You can have a fantastic website, but if no one ever sees it, it serves no purpose. No matter what stage your company is in, Internet marketing is crucial. More online visibility means more business. At Whitelake Interactive, we offer results-driven digital marketing services including search engine optimization (SEO) and search engine marketing (pay per click ads for Google, Yahoo and Bing.) We make it our mission to stay ahead of the trends and the ever-changing landscape of the digital marketing world.